Punchy! Musical Theatre Marketing

Full Scale Marketing & PR Campaign

Project Analysis

Conceived and deployed a Digital Marketing, Social and PR campaign for what has become a "musical that stands in its own league". Jack led a campaign that resulted in National TV and BBC Radio news coverage,  furthermore the last 3 nights of a brand new show sold-out whilst operating in the midst of a pandemic and the hardest times the theatre industry will ever see. Beautiful asset creation in collaboration with Forge Branding and an industry leading website developed with Original Bear Media, delivered a highly engaged CRM performance, a stylish social media presence and sought-after merchandise.

Punchy! opened to rave reviews in London's Courtyard Theatre "An invigorating breath of fresh air for musical theatre; Terroni has stated himself that he did not set out to write a musical, and Punchy! doesn’t feel like one in all the best ways. Shrugging off glitz and extravagance for a raw portrayal of human decency and soul-searching, Peasant Man Productions rips up the rulebook and stands in its own league – a guaranteed evening of refreshing fun for musical lovers."

Mark Kellacher, The Reviews Hub


Result 1

Art Direction & Social Media Assets
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Result 2

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Result 3

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Services Utilised

  • Marketing/PR Direction
  • Art Direction
  • Content Strategy
  • Copywriting, Scripting and Storyboarding
  • CRM Engagement Plan
  • Paid Social Advertising